Timex and affordable quartz watches are synonymous and have been since the brand ceased mechanical watch production in 1982, following the Quartz Crisis. Few brands have found as much success as Timex with quartz, and innovations like Indiglo (bright, uniform dial electroluminescence introduced in 1992) have kept them on top for decades. Only a few […]
Swatch is planning a collaboration with Audemars Piguet, expected to be one of the most significant and talked-about watch releases of the year. Swatch began teasing the tie-up last week with social media posts featuring the distinctive font associated with AP's iconic Royal Oak model and the words 'Royal' and 'Pop.' That led to hordes of speculation online that the brand was preparing a collaboration with AP. And then, over the weekend, the two marques confirmed that indeed they would be rele
Collaborations are an established part of the modern watch cycle: a new model is introduced, colors follow, maybe a complication is added, and eventually a collaboration enters the mix, often positioned as a moment of creative divergence within an otherwise predictable trajectory. With the Citizen Tsuyosa seconde/seconde/, the brand hits that phase in a way that feels both familiar and slightly off-script.Collaborations are also never entirely expected, yet the best ones have such a natural fi
Less well known than the brand’s popular dive and pilot watches, Oris has a dressier, more formal watch line, some powered by the brand’s in-house calibres, such as the refreshed Artelier Complication we covered a few weeks ago. The Artelier Date, a classic time-and-date model, has also been selected for a design makeover. Keen to […]
Among top-level, mainstream Swiss-made watch brands, few can match Cartier's performance over the last half-decade. The Paris-based jewelry marque has vaulted ever higher to become the second biggest watch brand by sales, according to analyst estimates from both Vontobel and Morgan Stanley. While the jewelry unit of Cartier remains its primary driver, analysts say estimated sales from the watch division grew about 10% in 2025 to exceed CHF 3 billion, up from less than CHF 2 billion in 2019. Wh
The BR-03 collection by Bell & Ross has been around for nearly two decades, and by now, its square case with a round dial is one of the most recognisable designs out there. Originally launched in 2006 as a 42mm alternative to the larger 46mm BR-01, the collection was updated in 2023 with a slightly slimmer […]
Although the vast majority of mechanical watches are still made in steel, there are plenty of alternative materials, of course. One of the oldest and most widespread ones is gold, followed by titanium and perhaps platinum. On the more uncommon end of the spectrum, we find watches made in other types of metals, cutting-edge composite […]
In our recent ABCs of Time article, The Top Five Countries Where Watchmaking Reigns Supreme, England didn’t quite make the cut (and some of you took issue with that), so let’s take a look at the history of English watchmaking and give the country its due. After all, several of the most important inventions actually […]
It wasn’t too long ago that we brought you the story of the brilliantly cool Auto Union Type 52 Schnellsportwagen. This was a car that, before this coachbuilt creation, existed on paper only, as Auto Union had the plans ready but never got around to actually building it for various reasons. Along the same concept, […]
There’s always been something slightly paradoxical, if not vague, about the Rolex Yacht-Master II. In the brand‘s catalogue, year after year defined by a slow-paced evolution (quite unpredictable recently, though, as we have learned from experience) and exceptional commercial clarity, this watch has consistently stood apart. A large, complex and highly specific model, it is […]
Some of the best creations often result from the least expected encounters… However, when two radically different creative minds start to work together, nothing says that the alchemy will develop. More often than not, the connection doesn’t come to fruition. At first, there was seemingly no reason for entities like Baltic and SpaceOne to collaborate. […]
The watches of A. Lange & Söhne very rarely gets a chance to step out of the stoically traditional design language the brand has established since its relaunch in 1994, but one collection from the brand offers a unique respite from it all. Lange's Lumen series is now in its 16th year since the introduction of the Zeitwerk "Luminous" back in 2010, with its inaugural display of smoked sapphire, blacked-out details, and, of course, luminous numerals for the hour and minute discs. But while th
William Stafford wrote, "I'd just as soon be pushed by events to where I belong." While I wouldn't claim it is great or wise to have a single line from a single poem weigh too heavily on anyone's life, those dozen words have exerted a monumental pull in my own existence. I'm not by nature much of a planner, and the line offered itself as a little sophisticated rejoinder I could tell myself when confronting my chaotic life, but I also think the wisdom the line offers is useful.And you're sittin
Louis Moinet (1768-1853) wanted an accurate instrument to track celestial motions and built the Compteur de Tierces in 1815-1816. Endowed with a start, stop and reset function and a balance wheel beating at an impressive high frequency of 30Hz, his novel stopwatch could time events to the 60th of a second. Considered one of the precursors […]
What We KnowFrench watchmaking is on an absolute tear lately. Even setting aside F.P. Journe (yes, he's based in Switzerland, but he is French), there's a growing list of brands pushing things forward in interesting ways. Two of the more relevant names in this case are Baltic and SpaceOne, the latter a collaboration between Théo Auffret of Auffret Paris and Guillaume Laidet, who has played a major role in reviving some major brands. Both have become important players in the more affordable end
There are quite a few brands that link themselves to motorsport, but Lorige is one of the few that has gone completely all-in on the idea. Another good example of that is the latest BL-Endurance Evolution Bleu Asphalte Gold Edition. Founded in 2018 by car enthusiasts Clément Etienvre and Emeric Paraud, the young French-Swiss microbrand […]
Independent Japanese watch brand Naoya Hida & Co. usually plays it discreetly, with only a batch of new releases per year and a highly limited production capacity. Last week, the brand released its entire range of models for 2026/2027, a total of 10 new watches and 7 new references, including a spectacular chronograph, a compact […]
Ever since the return of the brand under the umbrella of La Fabrique du Temps Louis Vuitton (alongside Gerald Genta), Daniel Roth has focused on bringing back the emblematic ellipsocurvex design of Monsieur Roth, as well as the refined execution of earlier creations. Following the debut of the Tourbillon model, available in yellow and rose […]
Longines has long been connected to sport. From its long-standing role as official timekeeper of major competitions to its continued involvement with the Commonwealth Games since 1962, the brand has always been there to measure performance with precision. Following earlier celebratory editions, such as the colourful 2022 Birmingham model, Longines now introduces the HydroConquest Commonwealth […]
What We KnowUsually, we only get one round of Naoya Hida & Co. releases each year, as the company manufactures so few watches per year (though that number is increasing) that one round of releases of 10+ models with around 10 watches per model per year is about the maximum. So imagine my surprise when we got a press release about a new collaboration between Hida-san and his retailer, The Armoury, to be released after the initial wave of releases. They've collaborated before (their "Letterc