FALSE.TWINS
First Look – The Bold Bulgari Octo Finissimo Dazzle
The Octo Finissimo may be better known as Bulgari’s record-breaking platform for ultra-thin watchmaking. However, over the years, the collection has also welcomed artistic experimentation, with special editions such as the “sketch dials&#...
First Look – The Alpina Seastrong Diver Extreme Automatic Route du Rhum in Turquoise
After recent releases like the Startimer Pilot IFR Chronograph and the slimmer Startimer Pilot Automatic models, Alpina is back with a new watch. The all-new Seastrong Diver Extreme Automatic Route du Rhum edition is another iteration of the Seastron...
Introducing – Czapek Inaugurates its Quai des Bergues 27 Boutique with Special Editions of the Quai des Bergues and Place Vendôme Complicité
Coinciding with Geneva Watch Days, Czapek & Cie opens a new flagship boutique at Quai des Bergues 27, a symbolic address for the brand where, in 1839, François Czapek and Polish émigré Antoni Patek laid the foundations of Patek, Czapek & Cie....
Introducing – Akhor Brings Rare Stones on its AK-10 Stromatolite and AK-10 Maw Sit Sit
Akhor, an independent Swiss watch brand spearheaded by Anissa Bader, made its debut one year ago at Geneva Watch Days. Unlike many newcomers to the scene, Akhor benefits from Bader’s ties to Clamax, a watch component and micromechanics manufacturer b...
Introducing: Gallet Multichron Pilot
What We KnowToday, amongst a slate of other launches and re-releases, Gallet — now a part of the Breitling "House of Brands" — lifted the curtain on the Gallet Multichron Pilot. The new watch takes the recipe of the original 1969 Multichron Pilot...
Introducing: The Gallet Flying Officer
What We KnowAs we walked around Geneva on day one of Geneva Watch Days, we saw signs being put up for Gallet, and I thought how poetic. On the eve of the brand's relaunch, it's certainly an exciting time for fans of the brand. The parent group, H...
Introducing: Gallet Multichron Sport
What We KnowMixed in with the new releases from Gallet today is the Gallet Multichron Sport. The watch, which, instead of modeling itself on any specific Gallet model, draws its inspiration from mid-century Gallet chronographs as a whole, is mean...
Introducing: Gallet Revives Vintage Fan-Favorites With New "Classics" Multichrons
What We KnowWhen Gallet's relaunch was announced, I sat up in my chair a bit. My second cousin, once removed, has a vintage Gallet Yachting that once belonged to my great uncle, who was an avid sailor. I have fond memories of going out on my Uncl...
First Look – The Bulgari Titanio, The Titanium Evolution of the Aluminium Collection
Titanium is the common thread running through Bulgari’s Geneva Watch Days 2026 releases. Alongside the more experimental Octo Finissimo models, the brand also brings the material to one of its most recognisable everyday collections. The new Bulgari T...
Introducing – H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition
H. Moser & Cie. and Alpine Motorsports continue their collaboration with a new creation, following the Streamliner Cylindrical Tourbillon Skeleton Alpine Limited Edition and the more performance-oriented Alpine Drivers and Alpine Mechanics editio...
Introducing – The New Doxa SUB 300 Ti5 Brings Titanium to the Permanent Collection
Following the limited Clive Cussler edition introduced earlier this year, the Doxa SUB 300 Ti5 takes the well-known, historically inspired design and reworks it in Grade 5 titanium. This time, however, titanium is here to stay. Available in six class...
Introducing – The New Oris ProPilot Bronze
Last year, Oris refreshed the ProPilot Date, providing it with a cleaner case, revised proportions and a more contemporary take on the collection’s familiar aviation-inspired design. Now comes the first variation on that new watch: the Oris ProPilot...
First Look – The Maurice Lacroix Aikon-IC Frozen Carbon Collection (Incl. Video)
Last year, the highly successful Aikon collection welcomed the next generation of integrated sports watches for Maurice Lacroix, with the Aikon-IC range. With the added “IC” referring to Innovative Craftsmanship, Maurice Lacroix created a...
Introducing: The H. Moser & Cie. Streamliner Tourbillon Skeleton Ceramic Alpine Limited Edition
What We KnowIf H. Moser is guaranteed to do anything, it's to surprise us. A watch made out of cheese. A watch inspired by the Reebok "Pump." Those are easier to process because they're fun and a bit silly. But when Moser signed a deal to be a sp...
First Look – The New Gérald Genta Geneva Minute Repeater Golden Obsidian
The Gérald Genta brand was officially revived as an independent stand-alone marque by Louis Vuitton’s elite watchmaking atelier, La Fabrique du Temps (LFT), in 2023. With a focus on high-end complications in limited quantities, the spirit of legendar...
Introducing: The Doxa Sub 300 Ti5
What We KnowOkay, let's do this one last time, yeah? For real this time. This is it. At least, I think this is it, because Doxa has yet another new watch (actually, a whole collection of 'em), and it's one a lot of people have been asking for. Bu...
The Business of Watches Podcast: Armin Strom Co-Founders And Top Executives Serge Michel and Claude Greisler
This week on The Business of Watches, a visit with the folks running Armin Strom, a true original in the small but increasingly crowded field of independent watch brands. It takes its name and original inspiration from the eponymous Swiss watchma...
First Look – The ProPilot X Gonzo Edition, the new Muppets Watch by Oris
After Kermit the Frog and Miss Piggy, Oris brings Disney’s The Muppets to the stage for a third collaboration. This time, the spotlight is on The Great Gonzo, the stuntman-showman whose unconventional personality seems perfectly matched to the...
Introducing – Trilobe Releases the Chateau Trente-Deux with a Burgundy dial
Founded by Gautier Massonneau in 2018, Trilobe is a French brand distinguished by its hand-free displays. Instead of traditional hands, Trilobe uses three rotating rings that align with fixed markings to display time in motion. Last year, Trilobe re...
First Look – The New Girard-Perregaux Laureato Fifty Tourbillon Micro-Rotor 39mm
Girard-Perregaux writes the next chapter in the Laureato’s long and storied history. Launched in 1975, just three years after the Royal Oak and a year before the Nautilus, the Laureato is considered an honorary member of the luxury integrated sports...