FALSE.TWINS

Video – Inside Schwarz Etienne, Discovering its History and Its Impressive In-House Watchmaking Capacities

Headquartered in a beautiful century-old villa in La Chaux-de-Fonds, Switzerland, the fascinating watch brand Schwarz Etienne is your typical independent watchmaking company. The company’s origins date back to 1902, when founding husband-and-wife Paul-Arthur Schwartz and Olga Etienne got married. From then on, the company would grow continuously, with the descendants of the founding duo also […]

Introducing: The Solar Orbiter Watch Winder For The MB&F M.A.D.Gallery

What We KnowThis year marks 15 years of MB&F's M.A.D.Gallery, a unique boutique concept that serves as both a storefront for MB&F's wildly inventive horological creations and a showcase of mechanical art from artists around the world (and yes, you can buy those pieces, too). As one of the projects celebrating this anniversary, the folks behind the M.A.D.Gallery has commissioned British designer Martin Smith to create one of the most unique watch winders I've ever seen, in a limited edi

Introducing – The Bremont Supernova Hawking Limited Edition

The launch of the Supernova collection earlier this year marked a new direction for British brand Bremont, introducing a bold integrated sports chronograph inspired by spacecraft engineering and destined to become the first watch left permanently on the Moon. Still looking to the stars, Bremont presents the Supernova Hawking Limited Edition, which uses the Supernova […]

Introducing: The Swatch Mission To The Moon 1969 MoonSwatch

What We KnowIt's kind of funny saying this, but it's been a bit of time since we've seen a new Moonswatch. Given the news cycle around this year's Swatch x Audemars Piguet launch, it makes a lot of sense that Swatch has held more Moonswatch releases in its back pocket, ready for when the time is right to get people talking again about its most popular high/low collab.Today's new Mission To The Moon 1969 Moonswatch is the most limited of the Moonswatches, with only 1,969 pieces made in total. I

Introducing – Nomos Adds Two New Compact Tetra 27 to the Collection

Reducing the size of dressier watches certainly is a trend, but when it comes to Nomos, the brand has long been a strong advocate of compact cases. The German manufacture has never been shy of proposing 35mm or less cases, even for its more masculine models. After all, presence and style are not reduced to […]

Introducing: The New Citizen Promaster Dive

What We KnowIt's summertime, which means it's perfect weather to spend some time near, in, or under the water. While I love a good hyper-overbuilt mechanical watch (and definitely want this one), I've come to realize that the best dive watches are probably the no-fuss, affordable ones. If I'm flying to the Bahamas and want to go on a quick dive, I'm going to grab a Citizen (oh wait, I did). With a bunch of new Citizen Eco-Drive divers (more like Eco-Dive, am I right?) rated to 200m, I figured

Introducing – The New, More Compact C by Romain Gauthier Titanium Edition 39.5

First presented in 2021 as the Continuum and later renamed, the C by Romain Gauthier is a bold expression of a sporty-elegant watch by one of the most revered independent watchmakers, a man known for his superlative hand-made movement decoration. A rather strong departure from the complex Logical One, the intricate Insight Micro-Rotor Squelette or […]

First Look – The New Armin Strom Mirrored Force Resonance Red

Since its streamlined redesign in 2022, the Armin Strom Mirrored Force Resonance has become the independent watchmaking brand‘s signature expression of one of the rarest mechanical phenomena in watchmaking. Without altering the movement, later editions have offered variations in colour and materials used, from the Manufacture Green and Ice Blue models to the warm rose gold […]

Introducing – The new Bell & Ross BR-03 GMT Green Lum

Known mostly for its military-inspired and pilot’s watches from the BR-01 and BR-03 series, the emblematic circle-within-a-square design, Bell & Ross has long mastered the use of luminescent materials, either to amplify functionality or to create striking models. All marketed under the Lum series, this ample use of Super-LumiNova has become a signature and is […]

The Business of Watches Podcast: Guido Terreni (Chief Executive Officer, Parmigiani Fleurier)

This week on The Business of Watches, we're talking to the leader behind one of the strongest turnaround stories in the industry in recent years. Guido Terreni joined Parmigiani Fleurier as CEO in January 2021 from Bulgari and has overseen a dramatic transformation in the design, style, and fortunes of the brand founded by master watchmaker and restoration expert Michel Parmigiani in 1996, with backing from the Sandoz Family Foundation.Under Terreni's guidance, Parmigian Fleurier has been tran

Industry News – Richemont Reports Strong First Quarter 2026, Sales up by 20%

Richemont, the Swiss luxury powerhouse, has started its 2026 fiscal year on a strong note. For the first quarter ended 30 June 2026, the group reported revenues of EUR 6.3 billion, representing a 20% increase at constant exchange rates and a 17% rise at actual exchange rates compared with the same period last year.  Summary: […]

First Look – Doxa unveils the SUB 300 Ti5 Clive Cussler, The Iconic Diver Reimagined in Titanium

There is no denying that Doxa is one of the most revered brands when it comes to dive watches. The brand, which has been active since the 1960s in this field, has produced several of the most emblematic divers’ instruments. Yet, if there were one watch to remember, it would be the SUB 300, a […]

Introducing: The Doxa Sub 300 Ti5 Clive Cussler Limited Edition

What We KnowIf you're a Doxa fan, you might be familiar with the brand's connection with the late explorer and novelist Clive Cussler, along with his literary creation of Dirk Pitt, an explorer in Cussler's books known to sport a Sub 300 Professional on the wrist. This relationship has manifested itself in a few Clive Cussler limited editions going back to 2023, and this year's edition is probably the coolest one yet.It's a special edition Sub 300 in grade 5 titanium, meant as a tribute to Cus

Introducing – The Panerai Luminor Luna Rossa Chrono PAM01768 and Luna Rossa GMT PAM01791

As the countdown to the 38th America’s Cup in Naples continues, Panerai is once again turning to one of its most successful partnerships of recent years. Since teaming up with Luna Rossa in 2019, Panerai has made the partnership into a proving ground for its modern sports watches. That has given us a series of […]

First Look – The New Krayon Anywhere Parhelion, A Gem-Set Celebration of Light

The Krayon Anywhere was introduced in 2020 and, since then, stands apart from virtually every other astronomical watch. A more straightforward version of the Everywhere, it can be configured for any location on Earth, displaying the exact times of sunrise and sunset for its owner, and it remains one of the most original complications in […]

Hands-On: The Panerai Luminor 8 Giorni 'Brunito Steel'

It has been a long time since a Panerai has made it onto the list of my favorite watches from a Watches and Wonders showing, but there's one particular model that many of my other colleagues and I have continued to talk about since we first got a glimpse of it in April. I'm talking about the Luminor 8 Giorni, reference PAM01733, in a uniquely finished steel case that Panerai is calling "Brunito steel."Put crudely, this Brunito steel case feels like the distressed-jeans equivalent of the Lumino

Introducing – The Handsome Andersen Genève Communication 45 Returns in Platinum

Talking about Svend Andersen and only focusing on the world time complication would be truly reductive of the man’s career. One of the most discreet and yet most revered watchmakers of the independent scene, a founding member of the AHCI, Andersen founded his atelier in 1980, after working for Gübelin, where he got the chance to […]

Watch Spotting: The Wild Watches Of World Cup 2026

Watch Spotting sports is hard. Unless you're trawling through Instagram accounts and wire photo feeds looking, you're not going to see a lot of watches at the World Cup. FIFA rules prohibit jewelry on the field during play. But then again, any footballer worth their salt has tens of millions of Instagram followers, so it's easier to see what they're wearing during the tournament.Erling Haaland of Norway, a Breitling ambassador, of course, was wearing his Chronomat B01 Erling Haaland Limited Ed

Dispatch: From The World's Factory To Watchmaking Culture: What I Saw At Shenzhen Watch Week

Shenzhen Watch Week is China's premier annual event dedicated to the watch industry. More than just a trade show, it brings together established brands, independent watchmakers, suppliers, and manufacturers, offering perhaps the clearest snapshot of where Chinese watchmaking stands today. For anyone interested in understanding the industry beyond its reputation as "the world's factory," there are few better places to start.There are surprisingly few opportunities anywhere in the world to exper

First Look – The new Yema Navygraf Barracuda CMM.20 Limited Edition, Developed with the French Navy

Yema seems to be focused on combining its historic dive watch designs with more sophisticated mechanics, especially since the arrival of the manufacture CMM.20 micro-rotor calibre. Following the Navygraf Slim CMM.20 and the Navygraf Pearl CMM.20, the French brand now introduces a more specialised interpretation of its vintage-inspired diver. Made together with the French Marine […]