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FALSE.TWINS

First Look – The Yema Superman Bronze CMM.10 Returns in Three new Colours

Yema adds three new Bronze CMM.10 references to its increasingly capable and diversified Superman collection. While the French brand has explored bronze before through limited series, including a very cool Superman Bronze CMM.10 with a blue sandwich-style dial, these new watches bring updated gilt dials and a trio of glossy colour options. Retaining the compact […]

Hands-On: The Parmigiani Fleurier 30th Anniversary Carillon Tourbillon

Parmigiani Fleurier is a brand that has long embodied the idea of quiet luxury — or "private luxury," as Parmigiani CEO Guido Terrini asserts — frankly, sometimes to a fault. Many of its models pair spectacular watchmaking with a radically simplified design language, and the unique execution of a mechanical chronograph in the brand's Tonda Chronograph Mystérieux earlier this spring quite literally hides its mechanical extravagance as part of the complication. We'll have more on the Chronograph

Introducing – A Restored Valjoux 72 Chronograph to Power the New Singer Heritage V72

Singer Reimagined releases the Heritage V72, a handsome chronograph powered by a restored new-old-stock Valjoux 72 movement. Beyond an exercise in restoration, Singer pays tribute to the calibre’s iconic architecture, revealing its hidden attributes through elevated finishings that far surpass those of the original movement. Presented in a compact 38.8mm case with a glassbox caseback, […]

Hands-On: Two Wild Dials From Ming, With The "Peepshow" and J.N. Shapiro Collaboration "Lightning"

You could easily argue that Ming is a materials and manufacturing incubator masquerading as a watch company. Lume that glows white. The lightest ever mechanical watch. The world's first 3D-printed titanium bracelet-strap hybrid. All of these are associated with pretty incredible products, but, to some extent, I think it's fair to say the watches themselves are vehicles for showcasing cool innovation. That's not to say the watches are anything but great. But on occasion they're solutions lookin

Introducing – Seiko Celebrates 145 Years with New “Edo Purple” Watches

145 years ago, a young man known as Kintaro Hattori opened a shop in Tokyo’s Ginza district for the sale and repair of timepieces. This story, which started in 1881, is that of one of the most important brands incorporated in Japan: Seiko. In the years since, the company has grown alongside Japan’s largest metropolis, […]

Introducing – The Favre Leuba Deep Raider Day Date, Now in Two-Tone Editions

Following its global relaunch in 2024 with Patrik Hoffmann at the helm, Favre Leuba retains the spirit of its historical tool watches but with a new focus on extreme wearability. Famous for engineering innovative, well-equipped tool watches, Hoffmann has revisited some of Favre Leuba’s vintage stars in a more contemporary key with slimmer cases and […]

Hands-on – The Urwerk UR-100V Lightspeed Ceramic, Poetic Time Measurement at the Speed of Light

Since its debut in 2019, the UR-100 Series has become one of Urwerk‘s most approachable and recognisable creations. “Approachable” is, of course, a relative term in terms of price, yet it is true regarding wearability. The UR-100 features the brand’s signature wandering-hour satellite display, but unlike the more extravagant EMC, UR-120 or UR-230, it packages […]

Photo Report: The 2026 Silverstone British Grand Prix With TAG Heuer

Walking down the pit lane towards the Red Bull garage, I get chatting to a guy, thanks to the watch on his wrist (it was a Monaco), who tells me about his love for F1 and how special it is to stand close enough to these machines that you can feel their engines through your chest. At one point, I asked him, "Which race haven't you been to yet that you're dying to attend?""I'd love to get to Spa one day, but honestly? This is it. Silverstone is the home of it all. It's hard to beat this place."O

Twelve on Time – Chopard’s Karl-Friedrich Scheufele and his Personal Relationship with Time and Watches

Twelve on Time is a conversation series that invites leading personalities from the watch industry to step beyond their work and speak more personally about their relationship with time, creativity, and craft. Through a set of twelve questions, the column aims to lift the veil on both the individual and their perspective on watchmaking, revealing […]

The Business of Watches Podcast: Collective Horology CEO Asher Rapkin And Liberty Justice Center Chairman And CEO Sara Albrecht On Suing Trump Over Tariffs

This week on The Business of Watches, Collective Horology co-founder and Chief Executive Asher Rapkin joins us. He brought his lawyer. While Collective is a Ventura, California-based retailer of independent watch brands, including Armin Strom, Czapek, Fears, Ming and J.N. Shapiro, Sara Albrecht is the chairman and CEO of The Liberty Justice Center. That's the non-profit litigation firm that led the legal fight successfully challenging President Trump's initial round of tariffs all the way to t

Introducing – The Grøne Oldenzaal Horologium, a Refined, Hand-Wound, Attainable Dress Watch by The Grönefeld

By now, most of you must be familiar with the so-called Horological brothers, the duo of Dutch indie watchmakers behind Grönefeld and its superb, high-end and lavishly decorated watches. Highly desirable watches for sure, not for every pocket though. This is why, in 2024, Tim and Bart Grönefeld created a new brand named Grøne Oldenzaal, […]

Introducing – The Baltic Aquascaphe MK2 Diver Resurfaces with the Option of a Date

Baltic Watches, the French indie brand founded by Etienne Malec in 2017, has transcended its status as a microbrand in less than ten years. Designed in Paris and powered by reliable, outsourced movements assembled in Besançon, France, Baltic’s success can be attributed to its retro-flavoured watches coupled with accessible prices. The flagship Aquascaphe Classic, a […]

Hands-on – The Urban Jürgensen UJ-2, the Brand’s Sophisticated Time-Only Watch

When Urban Jürgensen returned under the stewardship of Kari Voutilainen and Alex Rosenfield, the inaugural collection naturally attracted attention with the spectacular UJ-1 Tourbillon and the sophisticated UJ-3 Perpetual Calendar. Yet, of the three models, it is perhaps the UJ-2 that best explains what the revived manufacture is looking to achieve. The UJ-2, to put […]

Happenings: Join Us For Hodinkee Happy Hour At One Vanderbilt [RSVP Here]

We're taking the show uptown—join us next Monday for the next installment of our Hodinkee Happy Hour series at Vandy Club, an event space located just above the Watches of Switzerland One Vanderbilt showroom. New venue, same vibe. Space will be extremely limited, so be sure to RSVP right away!Our Deputy Editor, Tim Jeffreys, will be there, along with members of the Hodinkee team. Whether you've been to several of our events or this is your first, we'd love to have you! It's a great, casual way

Introducing – The Bell & Ross BR-05 GMT Green Steel

Following the black, white and sky blue editions, Bell & Ross expands its urban-inspired BR-05 collection with the new BR-05 GMT Green Steel. The latest model introduces a new sage green colourway while retaining the same architecture, dimensions and movement as the existing GMT, with a focus on a fresh aesthetic. Like every BR-05, the […]

Happenings: Inside The Launch Of HODINKEE Australia & New Zealand At The Sydney Opera House

This week, HODINKEE Australia & New Zealand was officially launched at one of the country’s most iconic venues, Bennelong, tucked beneath the sails of the Sydney Opera House. The evening also served as the perfect moment to reveal the first edition of HODINKEE's local print magazine, with three spectacular covers and an unmistakable Australian focus, ahead of its newsstand debut on August 3.“This is exactly what the Aussie watch community has been waiting for,” one prominent collector told

Introducing – Seiko 5 Sports Launches a Limited Edition with Honda, Celebrating the Iconic Motocompo

The most accessible side of the Japanese manufacturer, the Seiko 5 Sports range is wide, to say the least. Offering everything from classic dive-inspired models to compact field watches, Seiko also uses this platform to be more creative and introduces some rather unexpected collaborations. Think, for instance, Pepsi-styled watches actually made with Pepsi, a pink […]

Introducing – The Audemars Piguet Royal Oak Selfwinding Flying Tourbillon in “Bleu Nuit, Nuage” Ceramic

Audemars Piguet has long embraced new materials and continues to expand its ceramics expertise, revealing a striking new version of the Royal Oak Selfwinding Flying Tourbillon. While the base of this 41mm model itself is familiar, the news is its material: the entire watch, case, bezel, crown and integrated bracelet are executed in “Bleu Nuit, […]

Twelve on Time – MB&F’s Maximilian Büsser and his Personal Relationship with Time and Watches

Twelve on Time is a conversation series that invites leading personalities from the watch industry to step beyond their work and speak more personally about their relationship with time, creativity, and craft. Through a set of twelve questions, the column aims to lift the veil on both the individual and their perspective on watchmaking, revealing […]

Introducing – Chronoswiss Unveils the Small Second Stone Collection

Founded in 1983 in Munich by the late Gerd Lang, Chronoswiss acquired renown for introducing the first serially produced regulator wristwatch in 1987. Now in the hands of Oliver Ebstein, with headquarters in Lucerne, the brand has been given a 21st-century visual punch, reinterpreting classics with vivid colours and multi-layered dials. In a departure from its off-centred […]