FALSE.TWINS
First Look – The Frederique Constant Highlife Chronograph Automatic Bamford Special Edition
Frederique Constant and Bamford Watch Department approach watch design from opposite corners of the industry, yet both operate within clear, self-defined parameters. Frederique Constant has built its reputation on accessible mechanical watchmaking, manufacturing calibres in-house and maintaining a pragmatic, function-first approach to design. Bamford, by contrast, is known for reinterpreting established forms through high-contrast palettes, […]
Introducing – Special Editions of the Hublot Big Bang for the 75th Anniversary of Seddiqi & Sons
Ahmed Seddiqi & Sons is the leading watch and jewellery retailer in the United Arab Emirates and the name behind the biennial Dubai Watch Week (DWW), now a major event on the industry’s calendar. Among the 90+ participating brands at the seventh edition of DWW is Hublot, which celebrates the 20th anniversary of its iconic Big […]
Introducing – The Arnold & Son Constant Force 11 Platinum Edition
Friendships matter in life, and what better way to celebrate the bond between two of watchmaking’s greatest individuals than with a tribute watch? Bringing together Abraham-Louis Breguet’s renowned tourbillon escapement and John Arnold’s beloved fusée-and-chain system, lovingly replaced with a constant force mechanism, the Constant Force Tourbillon 11 made a deep impression when launched earlier […]
News – The 6th and Last Konstantin Chaykin White Rabbit Watch to be Auctioned by Ineichen
Announced in 2023, the Konstantin Chaykin White Rabbit Watch is an exceptional complication watch inspired by the enchanting world of Alice in Wonderland. Featuring no fewer than 16 complications, it takes the form of a reversible, transformable case (pocket watch to wristwatch and vice versa). This complicated and poetic “wristmon” was released in a limited […]
Introducing – A New Night Racing-Inspired TAG Heuer Monaco Chronograph Skeleton for Las Vegas GP
With its position as Official Timekeeper of Formula 1, TAG Heuer has been hard at work delivering F1-themed watches during the entire 2025 season. Besides the Formula 1 Chronograph and special edition Carrera watches, the Monaco range is probably one of the most relevant vessels for racing-inspired models. The emblematic square chronograph, once worn by […]
Introducing – The Armin Strom One Week Skeleton in Rose Gold
The Armin Strom One Week is an expression of the manufacture’s priorities: visible mechanics, measured proportions and an insistence on hand finishing. Where the recent Titanium Skeleton emphasised lightness and a contemporary tool-watch stance, the new One Week Skeleton edition reframes the same openworked architecture in rose gold, retaining the mechanics as the object of […]
Introducing – The Gérald Genta Gentissima Oursin Goes Bold, With a 41mm Case and Meteorite Dials
Gérald Genta, the famed creator of some of the most influential and daring watch designs, founded his eponymous brand in 1969, and in 2023, it was relaunched. Guided by La Fabrique du Temps Louis Vuitton and Artistic Director Matthieu Hegi, Genta’s creations were revisited with both reverence and ambition. The Gentissima Oursin series, introduced last […]
Business News: Rolex CEO Says Brand Won’t Significantly Expand Own Retail And Will Continue To Work With Authorized Dealers
In a rare public speaking engagement, serving as the keynote address at Dubai Watch Week, Jean-Frédéric Dufour said the biggest Swiss brand by sales will continue to sell the majority of its watches through its authorized dealer network and won’t favor the Bucherer and Tourneau retail stores it acquired in 2023. Dufour said Rolex bought Swiss-based Bucherer because of a unique opportunity. “It’s a very small part of our distribution network, we don’t have any intention to expand further than t
First Look – The New H. Moser & Cie. Streamliner Perpetual Moon Concept Meteorite
With its streamlined case, flexible integrated bracelet and sensual contours, H. Moser & Cie.’s sleek Streamliner luxury sports watch continues its journey onwards, and in this case upwards, with no signs of losing steam. Coinciding with Dubai Watch Week 2025, Moser unveils the new Streamliner Perpetual Moon Concept Meteorite, a hyper-accurate moon phase complication framed […]
Why In-House Historians Are Becoming the Rockstars of the Watchmaking Industry
No longer hidden among the archives, these heritage directors have become sought-after stars in the horological world.
In-Depth – The Urwerk x Ulysse Nardin UR-FREAK, An Unexpected Collab with a Stunning Result
Not many contemporary watchmaking creations have influenced our perception of time display as dramatically as the 2001 Ulysse Nardin Freak and Urwerk’s wandering-hour satellites. Both were born from the late-1990s creative surge, when mechanical horology strongly demonstrated its experimental and innovative spirit. Ulysse Nardin’s Freak redefined the mechanical wristwatch by eliminating the dial, hands, and […]
First Look – The New Schwarz Etienne 1902 GMT
Schwarz Etienne is one of the rare independent manufactures that does everything under one roof: design, movement development, finishing and assembly in La Chaux-de-Fonds. Since Florian Brossard took the helm in 2024, the brand has sharpened a clear, contemporary identity built on technical depth. That work was visible earlier this year with the launch of […]
First Look – The New and Innovative TAG Heuer Monaco Split-Seconds Chronograph Air 1
The TAG Heuer Monaco, along with the Carrera, has long been a platform for technical bravura, and the new Monaco Split-Seconds Chronograph Air 1 takes the idea into the next decade by marrying a rattrapante calibre with radically rethought case architecture and additive-manufacturing technology. Let’s have a look at what surely is one of the […]
Introducing – Audemars Piguet Unveils an Innovative Setting Device for its RO Perpetual
Perpetual calendars are one of the most fascinating and elegant complications. Their sophisticated mechanism automatically adjusts the date throughout the year, accounting for the varying lengths of months and the leap year cycle, eliminating the need for manual correction. Yet one challenge is that if your watch stops, resetting it can be complicated, often requiring […]
Introducing – The Updated Oris ProPilot Date Collection, Sensible and Flight-Ready
Oris is undergoing a complete overhaul of its collection, simplifying and modernising its icons. See what the brand has recently done with the Big Crown Pointer Date, the Divers Date or the Aquis Date. The new ProPilot Date is not a radical reinvention but a careful, disciplined evolution of a practical design the brand first introduced […]
Introducing – The New De Bethune DB25 Perpetual Sky
The De Bethune DB25 line has long served as the brand’s classical counterpoint, a collection where its most traditional complications are expressed through a very distinctive design. Since the first DB25QP appeared in 2011, the perpetual calendar complication has evolved through multiple iterations. Among the recent releases were the richly coloured green model with guilloché […]
Introducing: Urwerk And Ulysse Nardin Team Up To Release The UR-Freak
What We KnowUrwerk and Ulysse Nardin are teaming up for the first time, and the result is the UR-Freak, a true fusion of two of independent watchmaking's most distinct design languages. When I spoke with Jean-Christophe Sabatier, Ulysse Nardin's Chief Product Officer, after the launch of the Freak S Enamel in October, he hinted that something big was coming ahead of Dubai Watch Week. This is it. And now that it's here, I can see why he was so excited about it: part Ulysse Nardin Freak, part Ur
First Look – The Green Bovet Récital 30 Worldtimer Seddiqi Limited Edition
Bovet‘s Récital line has always been where Pascal Raffy lets invention roam free: oversized domes, theatrical displays and genuinely mindblowing complications. The Récital 30 continues that tradition while making a pragmatic, travel-ready turn. Launched as a scaled-down, wearable sibling to the Récital 28, the Récital 30 focuses on one problem and solves it elegantly with […]
First Look – The New Louis Vuitton Escale Malachite and Turquoise, With Stone Dials and Cases
It’s worth recalling that Louis Vuitton, the colossal French luxury emporium, was forged on luggage and steamer trunks. Appointed trunk-maker to Napoleon III’s wife, Louis Vuitton (1821-1892) struck gold with his invention of the flat-topped stackable traveller’s trunk. Since then, the brand has been consistently associated with the Art of Travel, a theme that extends […]
First Look – The New Bulgari Octo Finissimo Mattar Bin Lahej Limited Edition
Attaining iconic status in the world of watchmaking is no easy feat. This, however, is what Bulgari has achieved in just ten years, with the bold contemporary Italian design and sophisticated Swiss mechanics of the Octo Finissimo lineup. Its impressive lineup turned the Roman Maison into a master of ultra-thin mechanical watchmaking, as the brand has […]