Fresh from a hot week in Geneva (weather-wise, as well as watch-wise!) it’s once again time to take it all in and see what’s what for this year’s edition of the Geneva Watch Days. With more brands than ever before being part of it,...
Among the new independent watch brands recently unveiled, Marcu stands out for several reasons: not only for the originality of its debut timepiece, but also for the original background of the man behind it. Jérôme Marcu is no rookie when it comes to...
The Oris Social Club is no longer a local initiative. With 62 chapters now established around the world, the community has become a truly international network of collectors, enthusiasts and friends. The new Oris Social Club Edition II celebrates tha...
Schwarz Etienne’s 1902 collection has evolved through a broad range of interpretations, including the Petite Seconde, Power Reserve and GMT models, all united by the Manufacture’s focus on in-house movement development and production in La Chaux-de-F...
A Lange & Söhne’s 1815 collection honours the year of Ferdinand Adolph Lange’s birth with a lineup of traditional watches with design details inspired by Lange’s historic pocket watches. The seemingly straightforward 1815 Up/Down, with its power...
Last year I took a trip to Swatch's Sistem51 factory, and many people seemed to enjoy getting a glimpse of the other side of watchmaking that we typically don't glamorize. Industrialization, in a way very opposite from classic watchmaking, is a d...
We’ve said it before: not all chronographs are created equal, and few extend the limits of mechanical short-time measurement as far as the A. Lange & Söhne Triple Split. Since its launch in 2018, this watch has occupied a unique position in moder...
It's been a busy week, Baller, not just with a bunch of new watches being released, but with a phantom island migrating in ways you wouldn't expect an island to, the news that Avocados reverse their sex multiple times a day and, if you're wonderi...
The Big Crown Pointer Date has been a staple in the Oris collection since 1938 and is one of the most recognisable designs in Swiss watchmaking. For Geneva Watch Days 2026, Oris reimagines its signature model in a compact 29mm case, creating a more d...
First presented as the Scorpion in Titan and Dark executions, and subsequently followed by the Blue Scorpion, the UR-150 by Urwerk now receives its most precious treatment yet. The UR-150 Golden Scorpion replaces the technical cool of its predecessor...
What We KnowA. Lange & Söhne is synonymous with the most elegant approach to maximalist watchmaking. The tiny time-telling cities contained within the brand's cases are hypnotic and baffling. Trust me, it becomes all the more impressive when...
What We KnowToday, alongside a new variation of the technical powerhouse that is the brand's Triple Split chronograph, A. Lange & Söhne introduces a pair of limited-edition 1815 Up/Down references. The new models with blue dials offer not onl...
Mechanical watches have accompanied astronauts and cosmonauts into space for decades, but few contemporary watches can claim to have been developed specifically around the demands of extravehicular activity, like Konstantin Chaykin’s new SC02C. Born...
The Dual Time GMT Resonance is one of Armin Strom’s signature creations, first launched in 2018, revisited in 2024 and presented in several distinctive editions, including the steel-cased Black Edition, the rose-gold version with a black-and-gold dia...
De Bethune, a co-founder of Geneva Watch Days, returns for the seventh edition with a beautiful piece that revisits the brand’s digital time display. Featured across various models, the first digital display appeared in 2006 with a sophisticated in-l...
Gerald Charles, a brand founded by the late watch designer Gérald Genta in 2000 and backed by the Italian Zivani family, was revived by Federico Zivani after the designer’s death and reappeared in 2020 with an idiosyncratic Genta design from 2006. Kn...
Baltic is giving its Aquascaphe GMT the MK-II treatment, and the good news is, it is more capable and accessible than before. The Aquascaphe MK-II got its update last year, and now the GMT diver gets the same sharper case design, but with a much bigg...
The Octo Finissimo may be better known as Bulgari’s record-breaking platform for ultra-thin watchmaking. However, over the years, the collection has also welcomed artistic experimentation, with special editions such as the “sketch dials&#...
After recent releases like the Startimer Pilot IFR Chronograph and the slimmer Startimer Pilot Automatic models, Alpina is back with a new watch. The all-new Seastrong Diver Extreme Automatic Route du Rhum edition is another iteration of the Seastron...
What We KnowLast year, we covered Baltic's relaunch of the Aquascaphe, their vintage-leaning traditional-style diver (not to be confused with their dual-crown version). That release came in several colors and two sizes. Now they're relaunching th...